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Failing Orange delivers business headaches
05-09-2015 15:40
The threatening missing out on the European Championship with the Dutch national team gives companies, catering and middle class already headaches.
,, A European Championship or World Cup always gives a positive boost to our sales, '' says Menno van der Vlist of supermarket chain Albert Heijn. ,, It would be unfortunate if we were to miss this wonderful tournament and related orange fever. ''
Heineken and Jumbo during WK's always good farmers should not think of a fiasco: ,, As a true supporters we continue to support our boys, now, '' says the brewer.
KNVB-sponsor ING calculates for each final tournament, the consequences for the economy. ,, Supermarkets and restaurants always do well, '' said Marten van Garderen, economist at ING. ,, Even chains like MediaMarkt always managed to sell more TVs. "" It gave the World Cup in Brazil supermarkets 60 million more revenue.
Abominations
Sports marketing expert Bob van Oosterhout horrified by the idea that the Dutch team lost Sunday in Turkey and then almost off. ,, The economic impact of participating in a European Championship or World Cup is big. People live up to it, it gives a sense of pride and represent an enormous psychological boost. Look at Dafne Schippers last week. ''
ING economist Van Garderen qualifies the disaster. ,, The economy is there for people of the Netherlands participates and wins. Only then we will spend more. '' Participation only provides for shifts in spending. ,, Cafés, TV farmers and supermarkets do better, restaurants and cinemas just worse. We spend our money differently. ''
By: David Bremmer /https://www.ad.nl/ © Reuters