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Merger beer giants SABMiller and AB InBev is around 13 Oct 2015 11:13
The two biggest brewers in the world, merge Anheuser-Busch InBev and SABMiller. They have agreed on this after a takeover battle for one month.
AB InBev has 44 pounds per share for the British-South African parent company Grolsch, due cash and shares. This SABMiller is in total valued at over 70 billion pounds, about 96 billion euros. AB Inbev previous bids were rejected by the board of SABMiller.
The merger will create a brewer with a market share of around 30 percent. The Brazilian-Belgian AB InBev is known for brands such as Budweiser, Jupiler, Leffe, Hoegaarden and Hertog Jan. SAB Miller beers in house as Grolsch and Peroni.
Dreamed acquisition
"For AB InBev, this is a long dream deal," said analyst Robert Jan Vos ABN Amro. "The main reason is the fantastic position in Africa SAB Miller. That growth continent, AB Inbev now barely a position."
The new beer giant will have to divest a number of parts not to get too much power. Especially in China and North America, the overlap is large.
Not favorable to Heineken
For Heineken, also strong in Africa, the acquisition is not as favorable as Vos. "In Africa, where Heineken itself has an important position, it has a formidable competitor in front of him."
Grolsch, part of SAB Miller will hardly notice the takeover, the estimate of the analyst. "With all due respect for the beautiful beer brand Grolsch: in the boardroom of AB Inbev is that not been a topic of conversation, it is very small in the total.."
Despite the power of the new giant company the prices of beer will not easily go up. "First they cut costs in order then immediately proceed to price increases:. I do not expect," says Fox.
Not unexpectedly
AB InBev's bid came last week not unexpected. In September did AB InBev first bid in the competition.
SABMiller was also restless. To the strings themselves holding hands, SABMiller tried last year, Heineken continues to be tempted by a merger. However, the founding family of the Dutch brewer appeared there not to poke.
AB InBev and SABMiller together account for annual sales of converted almost 57 billion euros. Heineken, which currently occupies the third place in the world behind the two merger partners, came last year to a turnover of over 21 billion euros.
https://nos.nl/nieuws/© ANP