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Spotify CEO understands major labels
08-06-2015 18:00
Spotify founder Daniel Ek understands the major record labels, even though they in turn increasingly less enthusiastic about Spotify.
That says Ek at MusicAlly."I want them like to understand. The past ten years have been difficult for the music industry. Their market declined from $ 45 billion to $ 15 billion, which is quite heavy."
The free version supported by advertising Spotify is the last time under pressure, especially now that Apple is about to launch its competing service. Record companies find that the service does not produce enough money, while Spotify states that eventually yields just more paying users.
"Every time it looked that they were going to take an important step, there was another big change," says Ek about the music industry. "When they thought it would be great downloads, names that right away."
Competition
According to Ek, the streaming industry still in its infancy, and the market is many times larger. "We have three to four billion smartphones in the world. I do not see how at least half of those people would not want to listen to music via streaming," said Ek.
He therefore welcomes competing services from Apple and Google. "So far, the growth is mainly Spotify If we get more players in the market, we can still pieces grow faster than now.."
By: NU.nl